• Defour's Real Industry Use Case & Domain Expert Instructor Led Business Analytics Training Programs are focused on Hands on Experience with Extended Support Hours Beyond Classroom Sessions
  • Duration = 3 Months
  • Certificate Program
  • Mode - Classroom / Online

Data driven marketing – making smarter & more impactful decisions.

Objective:

Defour’s Marketing Analytics program enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

 

Target Participants:

Graduates / Post Graduates & Working Professionals etc.

Program Content

Module 1 Introduction to Analytics and Practices in Analytics
Module 2 Basics of R and Alteryx Demo
Module 3 Understanding of Data and Basics of Statistics
Module 4 Linear Regression
Module 5 Logistic Regression
Module 6 Clustering
Module 7 Decision Tree
Module 8 Time Series Modelling
Module 9 Market Trend Analytics
Module 10 Market Mix modelling
Module 11 Customer Segmentation and Campaign Analysis
Module 12 Data Visualization
Module 1 Introduction to Analytics and Practices in Analytics
Module 2 Basics of R and Alteryx Demo
Module 3 Understanding of Data and Basics of Statistics
Module 4 Linear Regression
Module 5 Logistic Regression
Module 6 Clustering
Module 7 Decision Tree
Module 8 Time Series Modelling
Module 9 Market Trend Analytics
Module 10 Market Mix modelling
Module 11 Customer Segmentation and Campaign Analysis
Module 12 Data Visualization

Upcoming Batches

Batch Code Start Date End Date Timings Venue Days in week
DMRP-01 Feb 23, 2018 May 12, 2018 10.00 AM TO 01.00 PM Defour Office, Pune Friday - Saturday
DMRP-05 Mar 10, 2018 Apr 15, 2018 07.00 PM TO 10.00 PM -- Saturday - Sunday
DMRP-02 Mar 26, 2018 Jun 12, 2018 02.00 PM TO 05.00 PM -- Monday - Tuesday
DMRP-03 Apr 7, 2018 Jun 24, 2018 02.00 PM TO 05.00 PM -- Saturday - Sunday
DMRP-04 Apr 18, 2018 Jul 5, 2018 02.00 PM TO 05.00 PM Defour Office, Pune Wednesday - Thursday

Training & Supervised Learning Programs Support: -

Faculty: -
Highly experienced industry practitioners
Case based learning model: -
Real industry problems and case studies with live data sets
Training methodology: -
Instructor-led, coupled with case studies, videos, management games and role plays.
Industry immersion session: -
Insights from business analytics practitioners from leading organizations.
Dedicated support: -
Additional 12 hours extended handholding to help in queries, assignments, project implementation *valid for 3 months
Opportunity to work on Live Industry Projects
90 days Internship for deserving candidates
Placement assistance: -
Placement opportunities, Premium packages from job portals, Interview FAQs, guidance for resume building
Chance to be the part of Defour community
Knowledge Sharing Platform through Yearly Membership
Best performer eligible for an accolade
Certification