Automobile industry continues to face growing number of challenges like
- Cost Pressure
- Market Shifts
- Volatility Are All Increasing.
Big data and analytics today offer previously unthinkable possibilities for tackling the challenges automakers face.
- Evolution of customer experience using analytics can enhance how automakers engage with consumers.
- Quality Predictive analytics can help identify problems before they occur, enabling manufacturers to build quality leadership in terms of cost and brand image.
- Major car companies can use the demand data to adjust production schedules, tweak marketing campaigns and minimize inventory, greatly increasing profit margins in a very competitive industry. That?s the power of demand sensing: stitching together data from marketing, sales, production and supply chain systems to offer up-to-the-minute insights on what buyers want.